- Andrew's Apples 🍎
- Posts
- Dude, I'm so tired
Monday, Monday 🤱
This is Andrew's Apples, a small white bag of four fresh *fruits* to nourish your soul and make you feel great. Like the Mamas & the Papas' 1966 hit. All this in under 2 minutes. Let's go picking.
😫 Dude, I'm so tired. The most cited symptom during physician visits is fatigue. People are tired of being tired. I don't blame them. When you're tired, it sucks. You want to do nothing, and it doesn't take a Brainiac to know that the fastest path to your own hell is one of inaction. The emotional lows of my twenties were always accompanied by fatigue, sleeping in, clogged creative 'pores', an upright slug. Yeah, no more. The best line I've heard on being tired is from Dan Wieden, the ad man who coined "Just Do It." He said: I don't get tired [anymore], because I'm not afraid. DAMN. Telling yourself repeatedly that you're "tired" is different than suffering from a consistent lack of sleep. Dude, you're not that tired.
〽️ Why won't you die? Like that sinister spy in Austin Powers: The Spy Who Shagged Me, some things refuse to croak. Like McDonald's, which trend forecasters every year predict will be eclipsed by the newer, hipper entrants (Chipotle, Sweetgreen, Shake Shack). But it fails to materialize. It seems that the real-estate ground game of old school chains is nearly impossible to recreate. Fast-food is here to stay because we ain't getting any less busy (perception, not truth, is reality). The good news? While McDonald's remains lead racecar in the contest to feed an ever-bustling planet, for the first time since Ray Kroc bought the franchise in 1961, it has to check its rearview mirror. Greasy fingerprints stain the faded plastic.
🛋️ Therapy is going viral. On one hand we should be pleased that IG and TikTok are providing easier ways to get help with mental health. To say that mental health as a cultural topic is going anywhere anytime soon is to deny gravity. The heretic in me, however, wants to pump the brakes. There is a reason why psychotherapy traditionally takes place in a clean, simple and quiet room. Where consciousness can breathe. Same goes for yoga, a two thousand-year old tradition of body-mind-spirit, which is best performed in a clean and cool indoor environment, according to ancient and formative yogic texts. The sense of quiet allows one to go inward, where answers to our most fundamental questions lie. TikTok is the fastest growing social app on earth and it is many things (and boy is it entertaining!), but one thing it surely isn't is quiet.
🍴 Eat me. This tweet below. Three groups of Americans: (1) Most people eat like shit and never move. That is, 9/10 minimum. (2) Some will either move a bit or eat ok but ultimately lie to themselves and others about the lacking category. These people tend to provide their unbacked opinion on 'health' without ever being asked to. Lol. I hear it nonstop. (3) A small few stay humble, moving a lot and eating clean. Day in day out, like clockwork. They are low-key assassins, at ease, with glowing skin and excellent eye contact. Which of these 3 is the most attractive? Ok, proceed.
How do you like them Apples? Suggestions? Hate me? If you ever need anything, hit reply.
Your friend,
Andrew🍎
Share this link to Andrew's Apples 🍎 with other titans of industry:
